Pasta Wrapped
ANIMATION
THE BRIEF
Create a branded animation for Spotify inspired by playful campaigns such as Spotify Wrapped, Spotify Pets and Spotify Horoscope.
THE CONTEXT
Spotify has developed a communication style that turns personal data and listening habits into entertaining, highly shareable experiences. The challenge was to imagine a new concept that could fit naturally within this universe.
THE IDEA
I started with a simple question: what if your musical personality could be represented by a type of pasta? Each pasta shape becomes a playful personality linked to different musical tastes.
THE MAKING
I worked within Spotify’s recognisable visual language, combining bold typography, bright colours, gradients and geometric forms. These elements were brought together through fluid transitions and dynamic animation.
THE RESULT
A playful and unexpected Spotify concept that combines music, personality and food into an engaging visual experience.
