Bonbons Pignada

PACKAGING

THE BRIEF

Create a label for a Pignada candy jar, taking inspiration from an existing T-shirt design sold in the shop.

THE CONTEXT

The project was an opportunity to bring an existing graphic universe into a new product format. The challenge was to preserve the personality of the original T-shirt design while making it work as packaging.

THE IDEA

Rather than creating a completely new graphic direction, I focused on translating and adapting the existing illustration into a label that could naturally belong to the same visual family.

THE MAKING

I reworked the graphic elements to fit the shape and proportions of the jar, adapting the composition and hierarchy for packaging while maintaining the playful character of the original design.

THE RESULT

A colourful and recognisable candy jar that creates a visual link between Pignada’s products and its merchandise.

IN THE WILD

The design brings the original T-shirt graphic into a new
physical context, allowing the same visual universe to exist
across both merchandise and packaging.

IN THE WILD

The design brings the original T-shirt graphic into a new
physical context, allowing the same visual universe to exist
across both merchandise and packaging.