Solie
BRANDING
THE BRIEF
Develop visual communication for Solie, a company offering rental equipment for babies and children.
THE CONTEXT
Solie needed communication that could speak primarily to parents while still reflecting the playful world of childhood. The challenge was to balance warmth and personality with the clarity needed for a practical rental service.
THE IDEA
I developed a friendly and approachable visual language built around playful graphic elements and a warm, accessible tone.
THE MAKING
The visual system was adapted across different communication materials, keeping the graphics playful while maintaining clear information and a consistent brand presence.
THE RESULT
A cohesive visual identity and communication system that gives Solie a warm, approachable personality while keeping its services easy to understand.
